One tree, built by talking
You describe your company to the coach; it turns that into objectives and quantified key results, filed by period. You correct it by talking, not by filling in a spreadsheet.
Alignment
Everyone pulls the same way, the AIs included.
What changes on Monday morning
On Monday morning, everyone on your team knows what this week's work is for.
The AIs working for you know it too, because it was written down in the same place.
And when you change your mind, there is one place to change.
How
The alignment goes all the way down to the code
An objective carries business briefs, a brief carries a technical spec with its phases, its risks and what will prove it was delivered. The chain reads top to bottom, and every level names the one above it.
Your coding assistants plug into it
Claude Code and its kind read your strategy and write their briefs, their specs and their after-delivery checks into that same tree. Galy never reaches into your code: the assistant works on it at your place, and reports here only on what it did.